REEBOK INTERVAL SNEAKER
Reebok recently relaunched the Reebok Interval sneaker and in conjunction to the launch, Reebok Singapore opened a sneaker design competition to the public for a chance to win a custom pair sneakers with the winning designs.
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Described as “one of the most audacious and striking shoe designs in recent memory”, this custom design drew inspiration from one of the most unapologetic and boldest manifestations in the world - lightning. The strokes and structure of the lightning
graphics brings a conspicuous rendition to the word ‘striking’
while the cool, violet gradient hues contrast with the dark shades in the sky.
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Local sneaker customiser, TK Customs, collaborated on this project to produce the design onto the shoes. Due to feasibility and limitations to the design, certain aspects such as colour has to be
comprehended in order to achieve the most optimal result.
Produced by:
REEBOK SINGAPORE
TK CUSTOMS