CULTURAL PRECINCT MAPS
The Singapore Tourism Board engaged PLUS Collaboratives to design and curate content for a set of Cultural Precinct Maps to introduce cultural districts to visitors new to Singapore. These maps would be available in Singapore Visitor Centres island-wide.
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The graphic style consists of flat, solid shaped with colour shades that reflects that of the individual buildings, and designed to be casual and to capture attention quickly and conversationally.
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The Cultural Precinct Maps were tailored for visitors with varying time spans and attention in one location and are designed to assist the traveller in curating his own experience. Each precinct map provides visitors with different options for exploring the site, either through recommended time-based explorations or by selecting places to visit from a list of attractions featured on the map.
The maps are also sustainable for advertisements; space can be made available without compromise on key content.
Involvement with:
PLUS COLLABORATIVES
SINGAPORE TOURISM BOARD